YuMe is a member of the Network Advertising Initiative ("NAI") and has had its practices reviewed for compliance with the NAI Codes of Conduct. Please visit the NAI website for more information at http://www.networkadvertising.org.
Please note the following:
1. Introduction to the YuMe Platform.
We use the YuMe Platform to help advertisers serve video and rich media advertisements to visitors to the Digital Media Properties ("Users"). We do this in various ways. Sometimes, we are paid by advertisers to serve ads to the Digital Media Properties. Sometimes, we create (or collect from other companies and online or offline data platforms) interest-based inferences about Users based on the information we receive from the Digital Media Properties, and create data segments ("Data Segments") based on those inferences. We may then provide those Data Segments (or audiences created or modelled from the information we receive) to advertisers working with or through our platform or other platforms. Sometimes, we integrate partner services we provide (which may include Data Segments, advertising inventory, or other data and ad serving tools and services) with other platforms and services, which may themselves have Data Segments or advertising inventory, or may engage with advertisers or consumers in other ways. These platforms may, for instance, collect de-identified web browsing, mobile application, or offline marketing data, and create Data Segments from that data.
2. The Information We Collect and How We Collect It
YuMe does not collect personal information through operation of the YuMe Platform that directly identifies a User (like his or her name, address or phone number), but does collect and use certain Analytics Information relating to the advertisements it serves that relates to the specific device that the User used to access the Digital Media Properties.
If you do not wish your survey responses to be used for creation of a lookalike segment, please simply do not respond to the survey or directly exit the survey by selecting the "Skip" button.
3. Cookies, Pixel Tags, Web Beacons and Similar Technologies
4. How We Use the Information We Collect and Receive
We use Analytics Information to allow advertisers to more effectively display advertisements to Users than we could otherwise facilitate without the use of such information. For example, if we have Analytics Information that a User recently viewed ads or content related to car dealers, and we know that the User is in the San Francisco Bay Area, we might use that information to help an advertiser display a video ad for a San Francisco car dealership on a Digital Media Property.
At no time do we know the name, address, phone number or any other personal information that directly identifies a User. The Analytics Information we know relates only to the IP address and the recent activity of the User's device and web browser software, if cookies are enabled in that software.
If requested by an advertiser, we may also use Analytics Information to determine whether to serve an advertisement to a User and which advertisement to serve. For example, we may use a cookie to note whether a given advertisement has already been viewed by a particular User so that our server will not deliver the same advertisement a second time. If an advertiser wants us to deliver a series of advertisements in a particular sequence, we may use a cookie to note that the first advertisement has been delivered to a particular User so our server knows to deliver the second advertisement in the series when that User next visits a Digital Media Property.
We also use Analytics Information to analyze usage of and improve our advertising services. In some cases, we use third-party service providers to assist us with such analysis. Sometimes, we may use or make available Analytics Information (such as IP Addresses) to recognize Users or try to resolve a commonality of Users (or households) across platforms or across devices, such as smartphones, computers, tablets or related browsers. For instance, we might infer that a common IP address seen across different devices represents a common user, and use that inference in tailoring ads.
5. How and to Whom We Disclose the Information We Collect and Receive
The Analytics Information we collect and receive may be processed on our behalf by third-party service providers that assist us in running our business, including providers of data storage and processing facilities. We also provide Analytics Information regarding Digital Media Properties and advertisement viewing and usage on an aggregated basis to Digital Media Property Owners, advertisers and other third parties (such as ComScore and other analysts) in order to report the performance of advertisements displayed through use of our services.
Sometimes, we integrate Analytics Information with media and data platforms, to allow advertisers to access Digital Media Properties through such platform's interface, or in conjunction with other analytics or marketing services they provide. This might be done, for instance, by synching device-related identifiers, such as browser cookies or mobile device IDs, in order to permit the Analytics Information we collect to be used by these platforms and their own customers. Likewise, sometimes we may obtain from other platforms device-related identifiers they have collected, such as browser cookies or mobile device-related identifiers; this process, too, may involve sharing device-related identifiers in order to create this synch. We may do this to permit our own customers to have access to this data, or to improve the accuracy of the Analytics Information that we make available.
Law Enforcement, Regulators and Other Legal Disclosures. We may disclose collected information as may be required by any applicable law, rule, regulation or court order or as may be requested through legal process or by law enforcement authorities. We may also disclose any information we collect or receive if we believe that doing so is in our interests in order to protect our property or other legal rights (including, but not limited to, enforcement of our agreements) or the rights or property of others.
Merger or Asset Sale. In addition, all information in our possession may be disclosed and transferred as part of any merger, acquisition, debt financing or sale of assets (including any due diligence connected therewith), as well as in the event of an insolvency, bankruptcy or receivership.
6. Our Retention of Information
YuMe retains collected information for various periods of time. The cookies that we set expire up to two years from their date of creation. Our opt-out cookies last for at least five years. We retain mobile tracking data only for as long as we have a business need or as required by applicable law, but in no event for longer than two years. Partners that we work with, including platforms that we may integrate with to provide services, may set cookies or retain data for other, longer periods of time, which we do not control.
7. Choices for Cookies and Web and Mobile Interest-Based Advertising
We use appropriate technical and organizational security measures to protect information in our possession from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please note, however, that no data security measures can be guaranteed to be completely effective.
9. International Transfers
11. Contacting Us
Attn: Privacy Inquiries
1204 Middlefield Road
Redwood City, CA 94063