CONNECT WITH US
Categories
Tags
mobile facebook first party data twitter crowd science behavioral targeting ad targeting advertising audience data social media marketing audience measurement demographics market research survey campaign profiler online survey privacy audience demographics audience segments online display advertising sat audience profiler social media site satisfaction audience segmentation publishers online advertising display advertising audience targetingSites We Like
Archives
Yo’ Mama! Why Your Mom is in the Crosshairs of the Marketing Industry
April 25, 2012
It’s the season of the mom. With Mother’s Day upon us, the onslaught of advertising campaigns, enticing promotions and ironically, mom-like nagging about the holiday is everywhere! One reason for the high-pitch from the marketing-sphere is because advertisers are well … Continue reading
Audience Targeting: Why Does In-Segment Incidence Matter?
April 25, 2012
The online advertising ecosystem is evolving at an alarming rate. According to a new report from eMarketer, a majority of US marketers (61%) consider audience targeting to be the most important type of targeting for their marketing campaigns. However, when it comes … Continue reading
Crowd Science Heading to Internet Week New York 2012!
April 24, 2012
Crowd Science is gearing up for next month’s Internet Week in New York. Internet Week is a week-long festival of all things Internet that take place all over the city and takes place May 14-21. Crowd Science will be a Gold … Continue reading
What is Earned Media?
April 23, 2012
Earned media has become a hot catchphrase is online marketing lately, even reaching the ad tech press (see Digiday’s article Why Earned Media Alone Won’t Cut It.) The phrase “paid, owned and earned” is becoming a popular way of defining … Continue reading
Publishers Are Content Superheroes Video Debut!
April 17, 2012
Over the last few months, the Crowd Science team has been fulfilling our lifelong dream of becoming Oscar-winning movie producers. From concept to audio recording (note the lovely voice of our VP of Marketing, Nerissa Sardi), everyone from engineering to … Continue reading
Ad Tracking Opt Out Not a Threat, Says the NAI
April 16, 2012
While the online advertising industry has put on a brave face when it comes to providing an ad tracking opt out, there has always been an underlying fear that consumers would flock to the opt out in droves and effectively … Continue reading
54% of US Adults Read News on Digital Devices
April 12, 2012
There’s no doubt that the news business had been hit hardest by the shift to digital. Newspaper advertising revenue is way down. They’re struggling with ad targeting. And online advertising spend is set to exceed print spend for the first … Continue reading
3 Reasons Why Registration Data Is Not True First Party Data
April 11, 2012
One of the things that sets Crowd Science apart from other targeting vendors is our use of first party data. However, other companies in the space say they use first party data too, and this is often in the form … Continue reading
Most Popular Articles
- Adding Social Targeting to Audience Targeting
- QR Code Examples
- What is Real-Time Bidding (RTB)?
- What is a Demand Side Platform or DSP?
- 2011 Greatest Hits from the Crowd Science Blog
Recent Comments
- Alexia Nielsen says:
Hi Roberto - there are several… - roberto says:
Hi Alexia, Can a single adver… - Alexia Nielsen says:
Hi Rich - thanks for sharing y… - Rich Meyer says:
I just can't buy anything that… - Paul Neto says:
How about we just stop serving… - Ross Bradley says:
Terrific! This is such goo… - Alexia Nielsen says:
Hi Helena, thanks for the ques…
