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Category Archives: Opinion
The Four Things Every Marketer Must Ask Their Mobile Visitors
February 8, 2011The mobile web is big and getting bigger! What’s a mobile marketer to do? Here are 4 things smart mobile marketers should be asking their mobile visitors to try and figure it out. Continue reading
The 21st Century Soap Opera
January 19, 2011Google transformed our lives by providing us with a better search. This has helped morph how individuals utilize the web while marketers and advertisers are trying to leverage this space for their brands. What is apparent is that consumers aren’t … Continue reading
What is a survey anyway?
January 18, 2011When I tell people that I work for a research or survey company, often the first reaction I get is “oh it’s you guys that call at dinner time”. Nope, not quite. If I proceed to ask them if they’ve … Continue reading
New Year’s Resolution: To Learn More
December 30, 2010As the new years approaches, your mind turns to thoughts of new years resolutions and new way to make sure that 2011 is even more successful that 2010. To help you meet your new year’s expectations, may we suggest that … Continue reading
Do Brands Reek of Desperation?
December 17, 2010Tom Denari of Ad Age authored a great post today called “Is your Brand a Barfly?” He protests that marketers are simply trying too hard to engage with their customers – to the point of desperation – coming off like … Continue reading
The Value of Doing Research
December 10, 2010Yes, marketing research can be exciting, and yes it can be painful but the question is what value does it bring to an organization. To understand this we must explore the true reason why we do research. Running a business … Continue reading
Ignoring Ads Online
December 6, 2010There aren't any ads on this page, but if there were, there is a 63% chance that you would ignore them anyway. According to a new Adweek Media/Harris Interactive survey of 2,100 adults in the United States, over 6 in … Continue reading
