Category Archives: Opinion

Audience Targeting is Dead. Long Live Hyper-Targeting!

January 3, 2012
Posted by Alexia Nielsen

DigiDay put out a list last month of 2012 industry predictions with the headline “The Death of Audience Buying?” In that article, they asked what ad tech innovation would be rejected by marketers in 2012. One of the interviewees predicted … Continue reading

What Sets Crowd Science Apart from Other Audience Targeting Vendors

December 2, 2011
Posted by Alexia Nielsen

There are a fair number of companies doing audience targeting these days, and sometimes it’s hard for an online publishers to tell the difference between them. All audience targeting companies offer audience segments – the ability to carve up your … Continue reading

Advertising Choice: Why Hulu’s Ad Swap is a Step in the Right Direction

October 12, 2011
Posted by Alexia Nielsen

One of the more interesting announcements during Advertising Week this year was Hulu’s ‘Ad Swap’, which gives users advertising choice by allowing them to swap out the current commercial for one they find more relevant. VentureBeat wisely points out that this … Continue reading

STOP ignoring 98% of your visitors!!

April 4, 2011
Posted by Paul Neto

Conversions, conversions, conversions. Web analytics are very focused on conversion rates whether it is for a download, viewing a particular page, or making a purchase. The harsh reality is that for most productive sites, only 2% of visitors ever make … Continue reading

Do Statistics Make You Mad?

March 24, 2011
Posted by Nerissa Sardi

The Crowd Science team just wrapped up a weeklong sponsorship at Adobe Omniture Summit 2011 in Salt Lake City, Utah. It was a great event teeming with analytics, research and marketing professionals from virtually every online category and name brand … Continue reading

5 Best Practices for Mobile Research

February 14, 2011
Posted by Alyson Gausby

With predictions that smartphones will make up 50% of all phones in use by the end of this year, it is increasingly important for companies to measure their interactions with mobile consumers. To help do that, Crowd Science has recently … Continue reading

The Four Things Every Marketer Must Ask Their Mobile Visitors

February 8, 2011
Posted by Paul Neto

The mobile web is big and getting bigger! What’s a mobile marketer to do? Here are 4 things smart mobile marketers should be asking their mobile visitors to try and figure it out. Continue reading

Measuring Ad Effectiveness

January 28, 2011
Posted by Paul Neto

Online advertising is a multi-billion dollar industry and growing yearly as offline advertising dollars move online. With this shift comes the need to validate online advertising spend and both brands, agencies and publishers are looking to differentiate themselves and prove … Continue reading

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