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Category Archives: Opinion
What Sets Crowd Science Apart from Other Audience Targeting Vendors
December 2, 2011There are a fair number of companies doing audience targeting these days, and sometimes it’s hard for an online publishers to tell the difference between them. All audience targeting companies offer audience segments – the ability to carve up your … Continue reading
STOP ignoring 98% of your visitors!!
April 4, 2011Conversions, conversions, conversions. Web analytics are very focused on conversion rates whether it is for a download, viewing a particular page, or making a purchase. The harsh reality is that for most productive sites, only 2% of visitors ever make … Continue reading
Do Statistics Make You Mad?
March 24, 2011The Crowd Science team just wrapped up a weeklong sponsorship at Adobe Omniture Summit 2011 in Salt Lake City, Utah. It was a great event teeming with analytics, research and marketing professionals from virtually every online category and name brand … Continue reading
5 Best Practices for Mobile Research
February 14, 2011With predictions that smartphones will make up 50% of all phones in use by the end of this year, it is increasingly important for companies to measure their interactions with mobile consumers. To help do that, Crowd Science has recently … Continue reading
The Four Things Every Marketer Must Ask Their Mobile Visitors
February 8, 2011The mobile web is big and getting bigger! What’s a mobile marketer to do? Here are 4 things smart mobile marketers should be asking their mobile visitors to try and figure it out. Continue reading