Category Archives: Opinion

Market Research is Dead. Long Live Market Research!

March 5, 2012
Posted by Nerissa Sardi

Market research is dead. Dark words for professionals who have spent years mastering their science — helping businesses study customers and target markets. Especially since market research professionals love their work! Market Research Jobs Under Pressure A 2010 industry study … Continue reading

Audience Data: The Online Publisher Awakening

March 1, 2012
Posted by Alexia Nielsen

The online publishing world is in the midst of an awakening. Gone are the days of putting up great content, attracting a great audience and hoping that revenue will come. Online publishers have been taking the easy way out, using … Continue reading

Audience Targeting is Dead. Long Live Hyper-Targeting!

January 3, 2012
Posted by Alexia Nielsen

DigiDay put out a list last month of 2012 industry predictions with the headline “The Death of Audience Buying?” In that article, they asked what ad tech innovation would be rejected by marketers in 2012. One of the interviewees predicted … Continue reading

First Party Data and Audience Targeting: What Sets Crowd Science Apart

December 2, 2011
Posted by Alexia Nielsen

There are a fair number of companies doing audience targeting these days, and sometimes it’s hard for an online publishers to tell the difference between them. All audience targeting companies offer audience segments – the ability to carve up your … Continue reading

Advertising Choice: Why Hulu’s Ad Swap is a Step in the Right Direction

October 12, 2011
Posted by Alexia Nielsen

One of the more interesting announcements during Advertising Week this year was Hulu’s ‘Ad Swap’, which gives users advertising choice by allowing them to swap out the current commercial for one they find more relevant. VentureBeat wisely points out that this … Continue reading

STOP ignoring 98% of your visitors!!

April 4, 2011
Posted by Paul Neto

Conversions, conversions, conversions. Web analytics are very focused on conversion rates whether it is for a download, viewing a particular page, or making a purchase. The harsh reality is that for most productive sites, only 2% of visitors ever make … Continue reading

Do Statistics Make You Mad?

March 24, 2011
Posted by Nerissa Sardi

The Crowd Science team just wrapped up a weeklong sponsorship at Adobe Omniture Summit 2011 in Salt Lake City, Utah. It was a great event teeming with analytics, research and marketing professionals from virtually every online category and name brand … Continue reading

5 Best Practices for Mobile Research

February 14, 2011
Posted by Alyson Gausby

With predictions that smartphones will make up 50% of all phones in use by the end of this year, it is increasingly important for companies to measure their interactions with mobile consumers. To help do that, Crowd Science has recently … Continue reading

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