Category Archives: Social Media

54% of US Adults Read News on Digital Devices

April 12, 2012
Posted by Alexia Nielsen

There’s no doubt that the news business had been hit hardest by the shift to digital. Newspaper advertising revenue is way down. They’re struggling with ad targeting. And online advertising spend is set to exceed print spend for the first … Continue reading

Watch Out Social Moms: Dads Are Sharing Too

April 10, 2012
Posted by Alexia Nielsen

One of the big winners of the digital marketing revolution has been so-called mommy bloggers, moms who write about their parenting experiences and are sent endless amounts of product by brands hoping they’ll blog about them too. Social Moms These … Continue reading

eMarketer and MarketingProfs cover Crowd Science Facebook Likes Study

December 1, 2011
Posted by Alexia Nielsen

Our JustAsk! Facebook likes study and infographic has continued to attract attention almost a month after Crowd Science published the study. We’ve had almost 40 blog posts written about our survey, which asked Internet users about their use of the … Continue reading

Adding Social Targeting to Audience Targeting

November 9, 2011
Posted by Paul Neto

Emerging research is building a case for the integration of social media into ad targeting strategy. This evolving area of targeting is referred to in a few ways, namely social media targeting or just simply social targeting. Social targeting is involves … Continue reading

Hot off the Presses: JustAsk! Facebook Study Coverage

November 8, 2011
Posted by Alexia Nielsen

Yesterday, we release our latest JustAsk! study on Facebook Likes and have had an amazing response so far. In particular, news outlets have been interested in our finding that Facebook users aren’t as interested in liking brands as they are … Continue reading

Facebook Likes Infographic: Facebook Brand Pages Lag Behind In ‘Likes’

November 7, 2011
Posted by Alexia Nielsen

Crowd Science Study Finds More ‘Likes’ – But Little Love — For Wall Posts, Pictures, Comments, Videos and Non-Branded Pages Facebook brand pages have been ’liked‘ by only 9% of Internet users — trailing the number of ‘likes’ for all … Continue reading

Social Moms: A Key Target for Brand Marketers

November 3, 2011
Posted by Alexia Nielsen

Social moms have become a major target for marketers over the last few years with the rise of mommy bloggers. Moms are also becoming more social, taking to social networking sites like Twitter and Facebook to share advice on everything … Continue reading

Media Use by Age: Boomers Active in the AM, Millenials are Nightowls

September 16, 2011
Posted by Alexia Nielsen

Ad Age, Magid Generational Strategies and MBA online have put together an amazing infographic on media use by age, detailing how various age groups use online and offline media throughout the day. Not surprising is the fact that baby boomers … Continue reading

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