Category Archives: Research

Watch Out Social Moms: Dads Are Sharing Too


Posted by Alexia Nielsen

One of the big winners of the digital marketing revolution has been so-called mommy bloggers, moms who write about their parenting experiences and are sent endless amounts of product by brands hoping they’ll blog about them too. Social Moms These … Continue reading

Website Magazine Covers Crowd Science Free Online Research Tools


Posted by Alexia Nielsen

This month, Michael Garritty, Associate Editor at Website Magazine, wrote a great article on our free online research tools. Most website owners on a budget use Google Analytics to measure their website traffic. However, this only provides basic data like pageviews, visitors … Continue reading

Market Research is Dead. Long Live Market Research!


Posted by Nerissa Sardi

Market research is dead. Dark words for professionals who have spent years mastering their science — helping businesses study customers and target markets. Especially since market research professionals love their work! Market Research Jobs Under Pressure A 2010 industry study … Continue reading

Ad Targeting a Struggle for Online News Publishers


Posted by Alexia Nielsen

A new study from the Pew Research Center’s Project for Excellence in Journalism found that news publishers are having difficulty with ad targeting. They studied 5,381 ads from 22 online news sites. This included websites from TV, newspapers, magazines and pure … Continue reading

Blackberry Survey Anticipates Current Crisis and Market Decline


Posted by Alexia Nielsen

The tech industry was abuzz yesterday with news of that RIM’s co-CEOs were stepping down. RIM’s Blackberry smartphone, once a dominant force in the cell phone market (remember when people used to use them so much they were called “crackberries?”), … Continue reading

How to Measure Firmographics and Build Audience Segments


Posted by Paul Neto

This week I’m starting a series of blog posts that will attempt to outline some of the numerous audience segments that can be identified using the CITRUS™ platform by Crowd Science. In this post, I will focus on what we … Continue reading

Crowd Science Surveys Power Technorati State of the Blogosphere 2011


Posted by Alexia Nielsen

Technorati Media released their highly anticipated annual State of the Blogosphere report, which has followed the evolution and growth of the blog ecosystem since 2004. Crowd Science is proud to have helped power the consumer survey portion of this year’s … Continue reading

Hot off the Presses: JustAsk! Facebook Study Coverage


Posted by Alexia Nielsen

Yesterday, we release our latest JustAsk! study on Facebook Likes and have had an amazing response so far. In particular, news outlets have been interested in our finding that Facebook users aren’t as interested in liking brands as they are … Continue reading

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