Category Archives: Ad Campaign

Brand Advertisers Invest More in Online Display Advertising in 2011

February 16, 2012
Posted by Alexia Nielsen

Top Brand Advertisers in 2011 A new report from comScore found that big brand advertisers are continuing to allocate more dollars to online display advertising. 154 brand advertisers delivered over 1 billion display ads in Q4 of 2011, with 9 … Continue reading

US Online Advertising Spend to Exceed Print for the First Time in 2012

January 27, 2012
Posted by Alexia Nielsen

It’s the moment that every magazine and newspaper publisher feared: the US online advertising spend is poised to overtake print for the first time in 2012. The online advertising industry continues to put up double digit growth rates every year, … Continue reading

Brand Advertising To Overtake Direct Response in 2012

January 17, 2012
Posted by Alexia Nielsen

A new study from Digiday reports that 64% of digital marketing and media professionals plan to increase spending on brand advertising in 2012. However, only 49% plan to increase their direct response spending. Brand advertisers also plan to increase the … Continue reading

US Display Advertising Market To Surpass Search Ads by 2015

January 16, 2012
Posted by Alexia Nielsen

The display advertising market in the United States is slated to surpass search in 2015, according to eMarketer. The total spend for display ads will reach $21.99 billion dollars in 2015, while search will only reach $21.53 billion. The total … Continue reading

Is Your Campaign Effectiveness Solution Costing You Money?

January 6, 2012
Posted by Alexia Nielsen

The ability to measure campaign effectiveness is an important tool for any online publishing sales team. Advertising effectiveness allows you to demonstrate the value of advertising on your website beyond simple measures like impressions and clicks. These studies can provide actionable … Continue reading

Understanding Ad Targeting Jargon: Audience Targeting, Behavioral Targeting, Hypertargeting and More

November 30, 2011
Posted by Alexia Nielsen

Ad targeting has become the hot new buzz word in the online publishing world. After all, what advertiser doesn’t want their message to be seen by the right person at exactly the right time? In general, ad targeting technologies try … Continue reading

Online Advertising Market Size in 2011: IAB Report

November 21, 2011
Posted by Alexia Nielsen

Earlier this year, I wrote about the online display advertising market size, which was predicted to reach $25.27 billion this year by Zenith Optimedia. Zenith also predicted that the overall Internet advertising market would be around $72.18 billion in 2011. … Continue reading

Online Display Ad Revenue on the Rise

November 2, 2011
Posted by Alexia Nielsen

A new report from eConsultancy and the IAB found that 3 in 4 publishers (specifically 73%) have seem online display ad revenues increase in the last year. This is up compared to the 1 in 2 publishers (53%) who saw … Continue reading

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