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Author Archives: Nerissa Sardi
Nerissa is the VP of Marketing at Crowd Science and has held marketing leadership positions for legal publisher FindLaw.com (part of Thomson Reuters), eBay in the global Online Advertising and Strategic Partnerships groups, and Elance. Nerissa also spent several years in the advertising, market research and design industries.
Yo’ Mama! Why Your Mom is in the Crosshairs of the Marketing Industry
April 25, 2012It’s the season of the mom. With Mother’s Day upon us, the onslaught of advertising campaigns, enticing promotions and ironically, mom-like nagging about the holiday is everywhere! One reason for the high-pitch from the marketing-sphere is because advertisers are well … Continue reading
Market Research is Dead. Long Live Market Research!
March 5, 2012Market research is dead. Dark words for professionals who have spent years mastering their science — helping businesses study customers and target markets. Especially since market research professionals love their work! Market Research Jobs Under Pressure A 2010 industry study … Continue reading
Publishing Executive Magazine Talks Audience Data To Crowd Science
February 10, 2012Journalist Andy Kowl sat down with Crowd Science executives recently to understand how the company solves the audience Data Catch-22 facing online publishers Publishing Executive Magazine writer Andy Kowl sat down with CEO Corey Leibow and co-Founder John Martin to … Continue reading
Crowd Science Creating Ad Ecosystem Advisory Board
June 6, 2011We believe in the value of active involvement in the advertising ecosystem community. Our team continually seeks new ways to ensure publishers and partners are well represented in our vision, and that the products and services we develop truly meet … Continue reading
Is Generation X the Last Mass Brand-Loyal Group?
May 6, 2011Crest, Cheerios, Atari, Cherokee, TAB – All big brands from the 1980’s able to successfully mass market their wares to brand loyal consumers. Although the American consumer had thousands of brand choices then, just as they do today, it did … Continue reading
Crowd Science Launches New Free Tool for Ecommerce
May 5, 2011Today is a big day for Crowd Science! We formally launched a new free app for small and medium sized ecommerce sites. SHOP is an amazing multi-faceted web tool helping ecommerce sites: Engage shoppers by politely inviting them to take … Continue reading
Most Likely To Succeed: Social Brands
May 4, 2011Crowd Science this week released its latest market research findings as part of its ongoing JustAsk! series. This installment is on the topic of Shopitudes: Brand Loyalty and Engagement in the Social Media Age. The research, conducted across 5,500 websites, … Continue reading
