Author Archives: John Martin

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John is a software architect out of comScore and Cisco. At comScore, John designed and built SiteRecruit, an enterprise recruitment product that started out as a simple enabling technology, allowing enterprise customers to intercept and recruit website visitors for in-house research, but soon grew to become a business driver in its own right, and now sits on some of the busiest websites on the Internet. John also recently got engaged and married in the same week. Without telling his coworkers. Who aren’t bitter at all, but he still better bring them back a slice of wedding cake… Just saying.

Audience Segments: How to Target Parents Who Prefer Cloth Diapers

March 5, 2012
Posted by John Martin

Find Non-Endemic Audience Segments Using Psychographic Data Adding psychographic measurement to the ad targeting mix provides at least two important benefits for brand marketers. First, it provides more detail about an audience’s endemic attributes, i.e. aspects related to the topic area of … Continue reading

Evolve or Face Extinction, Says Forrester, But How?

April 7, 2011
Posted by John Martin

Forrester is advising market insight vendors to “move up the value chain” on the back of the latest Global Value of Market Insights Work survey: But how to evolve? Beginning at market insight habilis – the least developed on the agency evolution chart … Continue reading

The Newest Crowd Scientist Corey Leibow, President & CEO

July 23, 2010
Posted by John Martin

We broke some important news this week. Our friend, Corey Leibow, is joining us as President & CEO. We’re just a tad over two years old now, but we have big plans here at Crowd Science and we’re going to … Continue reading

A Middle Ground for Online Market Research

July 8, 2010
Posted by John Martin

There's something about market research – specifically online market research – that has always struck me as odd. When somebody has a question that requires some sort of data collection project to answer, there are only two ways to approach … Continue reading

Twitter, iPhone & Android Surveys: Best Practices Review

March 23, 2010
Posted by John Martin

Recent surveys by the Crowd Scientists regarding attitudes, adoption and usage for Social Media (Twitter, Facebook, MySpace) and Smartphones (iPhone, Android, Blackberry) can serve as a Best Practices test laboratory for advances in the level of audience intelligence that can … Continue reading

WSJ.com Considers Blocking Google

November 10, 2009
Posted by John Martin

Lots of talk today about Rupert Murdoch's suggestion that News Corp might start blocking Google from premium properties, like WSJ.com, in an effort to drive up subscription-based revenues. Hitwise shows that Google and Google News account for 25% of WSJ.com's … Continue reading

Ray Poynter on the Future of Online Panels

October 17, 2009
Posted by John Martin

Ray Poynter posts an analysis of an article in the current edition of ESOMAR's Research World that looks at possible reforms to the provision of quantitative sample. Online access panels cannot be used for random probability sampling. As we fully … Continue reading

Social Media Study: Twitter While Driving

September 21, 2009
Posted by John Martin

Greater Access via Mobile Devices by Twitter Users May Explain More Use of Social Media in Movie Theaters, Restaurants and Restrooms September 22, 2009 – Silicon Valley, California – With Twitter being accessed from mobile devices to a greater extent … Continue reading

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