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Author Archives: Alexia Nielsen
Alexia is the Online and Social Media Manager at Crowd Science and the company's resident blogger. A long time social media and online technology enthusiast, Alexia brings experience from the public relations and video game industries. She enjoys writing about the current issues in the online advertising space and web technology trends. She has a BA in Communication with Honors and a MA in Media Studies from Stanford University. Follow Alexia on Google+ and Twitter.
Infographic on Mom Statistics: Your Mom is on Facebook
May 11, 2012It’s been a big news month here at Crowd Science. Last week, blogger Geoff Livingston covered how Everyday Health uses Crowd Science audience data to attract advertisers. Then this week our mom statistics study on connected mothers has generated coverage from … Continue reading
Folio Magazine Covers Crowd Science Audience Research
May 9, 2012It’s been a big news month already for Crowd Science. Just last week, blogger Geoff Livingston covered how Everyday Health uses Crowd Science audience measurement and audience data to attract advertisers. Then this week our study on connected moms has generated … Continue reading
How Everyday Health Uses Audience Data to Attract Advertisers
May 4, 2012In his article Going Beyond Transactions to Learn More, Blogger Geoff Livingston recently covered our first published case study with Everyday Health. Everyday Health is the leading provider of health solutions online and uses Crowd Science to gather and better … Continue reading
Canadian Online Advertising Market Size to Reach $3 Billion in 2012
April 30, 2012A lot of attention has been paid to the growing size of the US online advertising market. The global advertising market has also received a lot of love. But what about our neighbors to the north, Canada? Crowd Science has … Continue reading
Crowd Science Heading to Internet Week New York 2012!
April 24, 2012Crowd Science is gearing up for next month’s Internet Week in New York. Internet Week is a week-long festival of all things Internet that take place all over the city and takes place May 14-21. Crowd Science will be a Gold … Continue reading
What is Earned Media?
April 23, 2012Earned media has become a hot catchphrase is online marketing lately, even reaching the ad tech press (see Digiday’s article Why Earned Media Alone Won’t Cut It.) The phrase “paid, owned and earned” is becoming a popular way of defining … Continue reading
