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QR Code Examples
Read Part 1 Is it Rorschach test? Hidden image? No, it’s a QR Code. >
Now that we’ve covered what QR codes are, let’s take a look at how they’re being used in marketing materials and advertisements. Here’s a few examples of Quick Response codes in action:
Print Ads
Print ads are one of the most common examples where I’ve seen QR codes being used. Quick Response codes can be used to point people to the advertiser’s website and social channels on Facebook and Twitter. A stronger call to action would be to provide a discount or incentive for users who scan the code. It’s also a great way to help measure the elusive ROI of print – by creating unique QR codes for each campaign, advertisers can see how many people were interested enough in the ad to take action and scan the code.
Billboards
QR codes look great on a big scale, immediately catching the eye of people passing by. It’s also a great way to get people to take your marketing message with them: by scanning the ads, customers will take the website or offer with them to refer to later. Now is a great time to use a QR code on your billboard – the concept is still novel and early adopters will be eager to test them out.
Business Cards & Brochures
Business cards are a great example of a place to put QR codes. You can embed your vCard contact information so people can immediately add you to their cell phone contact list. You can also point people to your company website or social channels.
Marketing materials are another place to put QRs. Handouts, flyers and brochures can have QR codes next to contact information, making it easier for a prospective customer to contact you.
Store Shelves
How many times have you gone to buy electronics and wanted more than the meager specs provided on the product card on the retail shelf? QR codes can provide shortcuts to more in-depth product information, links to reviews or even the opportunity to post the item on Facebook to ask for advice from friends.
This model can also be applied to grocery stores, especially specialty shops that have unusual and lesser known products.
Product Labels
Product manufacturers can also place codes directly on product labels. In the case of Vado A Ceno Olive Oil, they put QR codes on their label to make it easier for customers to reorder their favorite products.
Customized QR Codes
In addition to the standard black and white codes, there are a number of online services providing customized QR codes with additional words and colors embedded in the code. It’s a way to make QR codes stand out and more visually appealing.
Without getting too technical, these codes take advantage of the fact that QR codes allow for a certain amount of error in the scan. So even if you cover up part of the code (as in the case of the Wikipedia QR code on the right), the code will still work.
Other Ideas
Real estate: Instead of printed flyers, have a QR code on you For Sale sign that points to a website about the home.
Invitations: Provide a link to RSVP to a paper invitation in the code. Or link to a calendar notice that recipients can automatically add to their calendar.
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- Is it Rorschach test? Hidden image? No, it’s a QR Code!
Lately, I feel like I’ve been seeing those strange squares with black and white scatter plot patterns pop up in marketing materials everywhere – magazines,...
