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Monthly Archives: November 2009
Why You Should Stop Measuring Site Satisfaction
November 20, 2009Ok, so you shouldn't stop measuring how your visitors feel, but I maintain it is far more beneficial for you to measure site dissatisfaction . It is a well-known fact that consumers are far more likely to discuss and share … Continue reading
Half the money I spend on advertising is wasted; the trouble is I dont know which half.
November 17, 2009- John Wanamaker But it doesn't have to be that way! I just came across a very interesting take on the importance of consumer data. Dedric Choi, at iMedia, wrote an article in which he explains: The kinds of data … Continue reading
WSJ.com Considers Blocking Google
November 10, 2009Lots of talk today about Rupert Murdoch's suggestion that News Corp might start blocking Google from premium properties, like WSJ.com, in an effort to drive up subscription-based revenues. Hitwise shows that Google and Google News account for 25% of WSJ.com's … Continue reading
Six Internet Cookie Myths, BUSTED
November 3, 2009What exactly is an internet cookie? Just mention a "cookie" to most internet users and you're likely to get the same reaction: disgust and fear. Over the years, cookies have gained a rather unfortunate reputation. However, a cookie is really … Continue reading
