Publishers Changing the Sales Model Using CITRUS™

May 15, 2012
Posted by Alexia Nielsen
Audience Measurement - CITRUS by Crowd Science

The technology platform from Crowd Science is a game changer for publishers and the ad targeting industry Crowd Science today announced the first results from customers on [the performance of] CITRUS, the unique first party audience segmentation and targeting platform for online publishers … Continue reading

 

Infographic on Mom Statistics: Your Mom is on Facebook

May 11, 2012
Posted by Alexia Nielsen
Online-Moms-Crowd-Science-Infographic

It’s been a big news month here at Crowd Science. Last week, blogger Geoff Livingston covered how Everyday Health uses Crowd Science audience data to attract advertisers. Then this week our mom statistics study on connected mothers has generated coverage from … Continue reading

 

Folio Magazine Covers Crowd Science Audience Research

May 9, 2012
Posted by Alexia Nielsen
Audience Research - Folio Magazine

It’s been a big news month already for Crowd Science. Just last week, blogger Geoff Livingston covered how Everyday Health uses Crowd Science audience measurement and audience data to attract advertisers. Then this week our study on connected moms has generated … Continue reading

 

Online Moms: Staying Connected – Free Webinar

May 8, 2012
Posted by Crowd Science
Moms Online

Moms who work are happier than those that stay at home. But are they any different than the Carol Brady moms of yesterday? In an increasingly complex digital world, moms are finding creative ways to stay connected with those they … Continue reading

 

Mom Survey: 17% Admit to Being Helicopter Moms

May 7, 2012
Posted by Crowd Science
Online-Moms-Crowd-Science-Infographic

JustAsk! Mom Survey from Crowd Science Finds Nearly One-Fifth of Moms Admit They Try to Maintain Control Over Their Kids When it comes to parenting styles, most parents consider themselves pretty easy going. But the latest JustAsk! mom survey research … Continue reading

 

How Everyday Health Uses Audience Data to Attract Advertisers

May 4, 2012
Posted by Alexia Nielsen
Audience Data from Everyday Health Depression Study

In his article Going Beyond Transactions to Learn More, Blogger Geoff Livingston recently covered our first published case study with Everyday Health. Everyday Health is the leading provider of health solutions online and uses Crowd Science to gather and better … Continue reading

 

The Future of Agency Trading Desks

May 2, 2012
Posted by Matt Pasternak
Agency Trading Desk

Dave Morgan recently penned a great article for MediaPost entitled  “Demystifying Agency Trading Desks: Power’s In Analytics & Integration, Not Pork Bellies.”  I’ve been a fan of Dave’s insightful industry commentaries over the years, and this article is no different. … Continue reading

 

Canadian Online Advertising Market Size to Reach $3 Billion in 2012

April 30, 2012
Posted by Alexia Nielsen
Canadian Online Advertising Market Size 2012

A lot of attention has been paid to the growing size of the US online advertising market. The global advertising market has also received a lot of love. But what about our neighbors to the north, Canada? Crowd Science has … Continue reading

 
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