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Online Display Advertising and the Allure of the Funnel [Free Orange Paper]
February 21, 2012
Download Now As digital advertising becomes more sophisticated, online advertisers are demanding their advertising campaigns reach the right audiences, have measurable results, and deliver ROI. So far, ad targeting technology designed to meet these demands has relied on observation and … Continue reading
Ad Targeting a Struggle for Online News Publishers
February 17, 2012
A new study from the Pew Research Center’s Project for Excellence in Journalism found that news publishers are having difficulty with ad targeting. They studied 5,381 ads from 22 online news sites. This included websites from TV, newspapers, magazines and pure … Continue reading
Brand Advertisers Invest More in Online Display Advertising in 2011
February 16, 2012
Top Brand Advertisers in 2011 A new report from comScore found that big brand advertisers are continuing to allocate more dollars to online display advertising. 154 brand advertisers delivered over 1 billion display ads in Q4 of 2011, with 9 … Continue reading
Retail Shopping Trends: 25% of Mobile Owners Compared Products Online
February 15, 2012
Cell Phones Used in Retail Store for Online Comparison Shopping New retail shopping trends research from the Pew Research Center’s Internet & American Life Project found that 1 out of 4 adult cell phone owners used their mobile device look up prices … Continue reading
Publishing Executive Magazine Talks Audience Data To Crowd Science
February 10, 2012
Journalist Andy Kowl sat down with Crowd Science executives recently to understand how the company solves the audience Data Catch-22 facing online publishers Publishing Executive Magazine writer Andy Kowl sat down with CEO Corey Leibow and co-Founder John Martin to … Continue reading
Crowd Science Honored as 2012 Company to Watch by AlwaysOn
February 8, 2012
We’re excited to announce that Crowd Science has been chosen as one of the OnMedia Companies to Watch in 2012 by AlwaysOn. Inclusion in the OnMedia 20 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies … Continue reading
Audience Targeting to Replace Content Targeting, Marketers Predict
February 6, 2012
Audience targeting is gaining momentum in the online advertising industry, replacing older methods like content targeting. A new study from AT&T AdWords found that advertising industry sees this shift continuing in the future. Majority of Marketers Believe Audience Targeting Will … Continue reading
Using a DMP with Crowd Science Data
January 31, 2012
Many publishers are starting to deploy data management platforms (DMPs) to help manage their data assets, in essence providing the plumbing for managing a publishers first, second and third party data. Controlling the Data This data may include first party … Continue reading
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