Using a DMP with Crowd Science Data

January 31, 2012
Posted by Paul Neto
DMP Data Management Platform

Many publishers are starting to deploy data management platforms (DMPs) to help manage their data assets, in essence providing the plumbing for managing a publishers first, second and third party data. Controlling the Data This data may include first party … Continue reading

 

Are Your Audience Segments Gourmet or Fast Food? Why First Party Data Matters

January 30, 2012
Posted by Alexia Nielsen
Audience Segments: Gourmet or Fast Food?

We’re often asked why first party data matters when it comes to audience segments. After all, as long as the advertiser is getting the audience segment they asked for, does it really matter where the segment comes from? Fast Food or … Continue reading

 

US Online Advertising Spend to Exceed Print for the First Time in 2012

January 27, 2012
Posted by Alexia Nielsen
Online Advertising Spend to Overtake Print in 2012

It’s the moment that every magazine and newspaper publisher feared: the US online advertising spend is poised to overtake print for the first time in 2012. The online advertising industry continues to put up double digit growth rates every year, … Continue reading

 

Blackberry Survey Anticipates Current Crisis and Market Decline

January 24, 2012
Posted by Alexia Nielsen
Blackberry survey predicts decline

The tech industry was abuzz yesterday with news of that RIM’s co-CEOs were stepping down. RIM’s Blackberry smartphone, once a dominant force in the cell phone market (remember when people used to use them so much they were called “crackberries?”), … Continue reading

 

Consumer Shopping Trends: Consumers Ignore Social Media for Finding Holiday Deals

January 23, 2012
Posted by Alexia Nielsen
Consumer Shopping Trends - Holiday Shopitudes

Crowd Science JustAsk! Holiday Shopitudes Study Finds Half of Consumers Don’t Like Christmas Shopping Print and email still beats Twitter and Facebook for consumers seeking great holiday deals, according to the latest JustAsk! survey on consumer shopping trends from audience … Continue reading

 

Brand Advertising To Overtake Direct Response in 2012

January 17, 2012
Posted by Alexia Nielsen
Branding Advertising Spend in 2012

A new study from Digiday reports that 64% of digital marketing and media professionals plan to increase spending on brand advertising in 2012. However, only 49% plan to increase their direct response spending. Brand advertisers also plan to increase the … Continue reading

 

US Display Advertising Market To Surpass Search Ads by 2015

January 16, 2012
Posted by Alexia Nielsen
US Display Advertising Market

The display advertising market in the United States is slated to surpass search in 2015, according to eMarketer. The total spend for display ads will reach $21.99 billion dollars in 2015, while search will only reach $21.53 billion. The total … Continue reading

 

Do Agencies Know More About Your Audience Data Than You?

January 10, 2012
Posted by Alexia Nielsen
Do agencies get all your audience data?

At Crowd Science, we preach that first-party data is superior in quality to third-party data for online publishers trying to monetize their online audience. However there’s another reason first-party data is so important for online publishers: it helps ensure you … Continue reading

 
← Older posts